'home of aRa' is where Your Business belongs!
In the battlefield, where every brand is fighting to be seen and heard, we treat the World of consumption like a Stage where we give Your Brand the strongest character, write its immortal story, and create the world of experience that your target audience would love to savour for long.
We defy notions, cultures and boundaries of all kind while deriving our inspiration from all those notions, cultures and boundaries.
In our pluralism lies our singularity; a singularity that is formed from the amalgamation of countless experiences, incidents and most importantly 'Stories'.
OUR JOURNEY SO FAR
Born in 2016,
'aRa' is aRchana and Rajat.
A combined journey of over three decades, the 'aRa' expertise spans multiple mediums and industries in the sphere of M&E, Advertising, Architecture, Design, Films, Marketing (Online/ Offline), Business Development, Branded Content, , Photography, Creative Writing and F&B.
Having been entrepreneurs ourselves, we service you as partners and not as vendors.
Archana Jhangiani
Psychologist, Architect, Designer, Analyst
Branding & Marketing Strategist,
Media & Content Strategist
With Masters degree in Architectural Design & Clinical Psychology, Archana Jhangiani has 18+ years of professional experience in using an inter-disciplinary approach, i.e. combining perspectives on design, storytelling, psychology, and neuroscience, to develop consumer-centric experiential strategies for brands and businesses.
In addition, she facilitates psychosocial rehabilitation programs & therapeutic sessions as an independent Cognitive & Emotion therapist, while being closely associated with community mental health initiatives at COOJ, a leading Mental Health Foundation in Goa.
Design Expertise | Her 8+ years of practice as a designer to 250+ cinema theatres in India, US, Malaysia, Netherlands won her many accolades in India & Globally. One of her most appreciated design innovations is the ‘Cinediner’ which revolutionized the concept of cinema hospitality. After multiple residential, entertainment, corporate office & hospitality projects, she decided to shift gears in her career to begin exploring a new medium of creative expression in the Media & Marketing industry.
Brand, Media & Marketing Expertise | For 7+ years she was employed in leadership roles at companies like Reliance MediaWorks as Head Global Marketing, Partner at Mindshare GroupM for Unilever India and Digital Director at CondeNast India. Her work on branded content & digital strategy has won at Cannes, Spikes, FOMA, Emvies, Goafest, etc.
Rajat Nagpal
Business & Brand Designer,
Advertising Strategist,
Film Maker, Culinary Performer
Graduated from the National Institute of Design, Ahmedabad, Rajat Nagpal began his career as a pre-visualiser for directors like Rakeysh O Mehra and Nikhil Advani. He has directed and produced over 125 Television Commercials, Music Videos, Corporate Films, Experimental Shorts, Documentary Films, Digital Art etc. As a filmmaker his films have been showcased in over 40 film festivals across 12 countries including National Museum of Modern Art, Paris and has also won many awards for his films including Promax Silver and IDPA Gold.
In 2011, his passion for food took him to the top ten of Masterchef India Season 2. Today he does Culinary Performances as well, merging food with other forms of art.
Between 2012 and 2014, he successfully ran a Business Development Enterprise in over 4 countries.
In 2015 he co-founded one of the largest professional networking website for the Creative Industry in India.
how we PARTNER
Stories have the power to be immortal.
We believe your business has an innate nature of being legendary.
From finding that potential to creating a narrative and identifying mediums that would
perfectly narrate those stories seamlessly, are what we do at our Home.
Most of the times we respond to ESP. Otherwise we are ten digits away.